MANUFACTURING / E-NEWSLETTERS

CHALLENGE
Collecting opt-in e-mail addresses for highly targeted e-newsletters in an effort to boost sales and speed the business cycle

SOLUTION
messageREACH^SM offers a Web-based solution for Campaign Management: Creating an opt-in form to collect e-mail addresses, hosting the database, delivering the e-newsletters and creating customized charts showing campaign success rates

ENDORSEMENT
"Since using messageREACH's Campaign Management Service, our sales /support staff, partners and customers have received relevant information immediately, increasing productivity and helping us to improve our marketing efforts."

RESULTS

	Increases in online purchasing
	Shortened product/software release time
	Faster updates to business partners and sales staff
	Greater customer satisfaction and loyalty
	Savings in time and money—no hardware or software to purchase
	Fewer incoming calls to customer service department

This hardware / software manufacturer produces over 500,000 products designed to solve system application challenges for a diverse customer base. The company operates more than 600 sales and support offices in more than 80 countries and partners with 5,500 distributors and agents. The challenge is to keep customers, distributors and sales staff aware of new product offerings and upgrades. The manufacturer would like to collect e-mail addresses on its Web site for distribution of an electronic newsletter that promotes business.

Solution

Using the Campaign Management tools and services provided by messageREACH, this manufacturer posts a form to collect opt-in e-mail addresses on its Web site and creates a subscription-based newsletter with hyperlinks to specific Web pages and stored documents. messageREACH collects the addresses in a database and automatically delivers a welcome letter to new sign-ups. When the newsletter is distributed, a report on delivery and "click through" activity is generated that reveals how individual recipients responded to items in the newsletter. This enables the manufacturer to target subsequent campaigns.

Process

A Web-based interface is provided for users to access subscriber lists and easy-to-use tools for building e-newsletter campaigns. messageREACH's Campaign Management staff is available to assist the customer with all elements of the campaign, including preparation of an opt-in form for list building, creation of a newsletter in HTML with embedded hyperlinks for tracking, segmentation of lists for report building and graphical analysis of results. Distribution and database hosting are handled over secure, high-capacity messageREACH servers. Users may retrieve e-newsletter campaign results at any time online.

Summary

messageREACH enables this company to implement a full-scale promotional campaign, without any capital investment, that improves communication with customers and results in increased sales.