PUBLISHING / REQUALIFICATION FORMS

CHALLENGE
Speed the process of creating requalification forms and collecting data to boost circulation and satisfy audit bureau ratings

SOLUTION
Requalify subscribers faster and easier using messageREACH's fastBACK Forms

ENDORSEMENT
"We saw benefits from the very first time we used messageREACH. We achieved a response rate of 20% within two weeks of our initial campaign, which boosted our numbers for the November audit."

RESULTS

	Beats audit bureau deadlines
	Raises audit bureau ratings
	Increases ad revenue
	Faster turnaround time speeds requal process
	Electronic forms take less time to complete
	Lower cost per response over direct mail campaigns

Trade magazine publishers must requalify the highest possible number of their subscribers on a regular basis to meet frequent audit bureau deadlines that establish circulation. Audit ratings largely determine how much a publication can charge for ads. To speed the process and boost results, the circulation manager of this publishing firm sought to implement Web-based strategies.

Solution

messageREACH^SM delivers e-mail messages to subscribers that contain URL links to a requalification survey posted on the company's Web site. Readers enter the information and simply "click" to submit the forms electronically in seconds. messageREACH collects all of the response data in addition to other inbound messages, such as "bounce backs" due to incorrect addresses and replies. Because messageREACH is capable of handling large volumes of outbound and inbound e-mail to a diverse subscriber base with speed and reliability, the requalification process is accomplished faster, and with greater success, than with traditional direct mail campaigns.

Process

Accessing messageREACH tools and services over the Web, the publishing firm creates a message and HTML requalification survey, posts the form on its Web site and uploads its e-mail subscriber list to our server. messageREACH delivers the e-mail, collects the form data and generates detailed reports on delivery and response.

Survey data can be retrieved online by the publisher at any time for up-to-the-minute monitoring of the status of requal responses. In addition, file data is automatically collected by messageREACH and forwarded to the Circulation Department for immediate processing.

Summary

By outsourcing to messageREACH, electronic forms go out fast and results come back fast, improving the entire process of requalifying subscribers in an effort to meet audit bureau deadlines and achieve consistently high ratings.